Patrick Lüönd is CEO of the Beauty2Go clinic group.
He studied finance at the University of Zurich and applies this knowledge to strategy, structure and sustainable growth. His focus is on clear processes, healthy scaling and long-term value creation, always with an eye on quality and responsibility.
Patrick joined Beauty2Go two years after it was founded and made a conscious decision not to manage the company from a distance, but to understand it from the inside. He worked in all operational departments, including reception, and got to know the organization down to the last detail; close to patients, the team and everyday life.
As the clinic group grew, so did his responsibilities. Step by step, Patrick took on central tasks and played an active role in shaping the structural and economic expansion of Beauty2Go. Together with founder Alexandra Lüönd, he developed the company into what it is today.
Patrick has been responsible for operational management since 2025, while Alexandra Lüönd is responsible for strategic development as President of the Board of Directors.
Patrick does not see his role as a new beginning, but as a consistent continuation of what we have built up together. He ensures that the foundation, vision and strategic direction are maintained and that Beauty2Go continues to develop in a professional, stable and future-oriented manner.
As a family business, Beauty2Go stands for reliability, proximity and long-term thinking. For Patrick, Beauty2Go is not a traditional workplace, but an entrepreneurial responsibility that he personally bears - yesterday, today and in the future.
