Gina is Senior Performance Marketing Manager at Beauty2Go and responsible for the strategic and operational management of all digital performance marketing activities. She combines data-driven marketing with technical expertise and develops cross-channel strategies for sustainable lead and growth development.
She studied in the USA on a soccer scholarship and completed her Bachelor of Business Administration at the University of Texas Rio Grande Valley. She then completed her Master of Business Administration (MBA) with a focus on marketing at Fairleigh Dickinson University. After graduating, Gina played professional soccer for SK Sturm Graz in the Austrian first division. This experience had a lasting impact on her performance-oriented and structured working style.
At Beauty2Go, she is responsible for the complete management of paid marketing channels, the establishment and further development of the tracking and analysis infrastructure as well as search engine optimization. She also works on the optimization of digital funnels, landing pages and performance structures. Her way of working is characterized by determination, a positive mindset and high quality standards. The combination of international training, competitive sport and data-driven marketing enables her to take a focused, responsible and solution-oriented approach.
